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Media watch Front Cover

Journal of Communication Media Watch

Editor: Dr. R C Pattnaik

ISSN: 0976-0911 (Print Version)

ISSN: 2249-8818 (Electronic Version)

RNI No.: ODIENG/2010/31441

Frequency: Tri-annual (3 issues per year)

Nature: Print and Online

Language of Publication: English

Submission E-mail: editor@mediawatchjournal.in

Subscription E-mail: mediawatchjournal@gmail.com

Ranking: 2016 SJR (SCImago Journal Rank) Score: 0.112 |
224/256 in Communication | 4639/4828 in Social Sciences (Scopus®)

 

Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world. Read More

Editorial Board

Prof. Daya Kishan Thussu
Director, India Media Centre, University of Westminster, United Kingdom

Prof. Andrew Sharma
Salisbury University, USA

Prof. Mark Goodman
Mississippi State University, USA

Prof. Jeffrey Layne Blevins
University of Cincinnati, USA

Prof. Kim Sawchuk
Concordia University, Canada

Prof. Timothy R. Gleason
University of Wisconsin Oshkosh, USA

Prof. Myna German
Delaware State University, USA

Prof. Petukhov Alexandr Y
University of Lobachevsky, Russia

Prof. Jacobo Cordoba Jaquez
School of Anthropology and History in Northern Mexico, Mexico

Prof. Basyouni Ibrahim Hamada
Qatar University, Doha, Qatar

Prof. B K Kuthiala
Vice-Chancellor, Makhanlal Chaturvedi National University of Journalism & Communication, Bhopal, India

Prof. J S Yadav
Former Director, Indian Institute of Mass Communication, New Delhi

Prof. Jayashree Jethwaney
Former Faculty, Indian Institute of Mass Communication, New Delhi

Prof. Vandana Sharma
Central University of Jammu, India

Prof. M. Shafey Kidwai
Aligarh Muslim University, India

Prof. Shradha Shivani
Birla Institute of Technology, Mesra, India

Dr. Md. Tauheed Khan
Jawaharlal Nehru University (JNU), New Delhi

Prof. Kh. Kabi
Rajiv Gandhi (Central) University, India

Prof. J S Giri Rao
Former Faculty, Berhampur University, India

Dr. Pitabas Pradhan
Aligarh Muslim University, India

Prof. Suresh Chandra Nayak
Director, Amity University, Raipur, India

 

Current Issue

Volume VIII | Number III

September 2017

Prettiness as a Shield: The Romantic Perpetuation of Patriarchy through the Representation of Pretty Boy in Popular Korean Dramas in Malaysia

SOH WENG KHAI & JULIANA ABDUL WAHAB
School of Communication, Universiti Sains Malaysia

Media Watch 8 (3) 298-310, 2017

DOI: 10.15655/mw/2017/v8i3/49153

View Abstract |Full Text

Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements

N. THAMARAISELVAN, B. SENTHIL ARASU, GLADYS STEPHEN & J. DANIEL INBARAJ National Institute of Technology (Tiruchirappalli), India

Media Watch 8 (3) 311-326, 2017

DOI: 10.15655/mw/2017/v8i3/49149

View Abstract | Full Text

We Saw the Smoking Gun: Conflict, Audience Participation and Digital Journalism

JACOBO CORDOBA JAQUEZ
School of Anthropology and History of Northern Mexico, Mexico

Media Watch 8 (3) 327-338, 2017

DOI: 10.15655/mw/2017/v8i3/49146

View Abstract | Full Text

Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements

MADHUSMITA DAS & SANGEETA SHARMA
Birla Institute of Technology & Science, India

Media Watch 8 (3) 339-354, 2017

DOI: 10.15655/mw/2017/v8i3/49147

View Abstract | Full Text

Need for Personal Space: Legalizing Pornography in India

SATYAKI DATTA, RASANANDA PANDA & SAURABH DAS
MICA-The School of Ideas, India

Media Watch 8 (3) 355-365, 2017

DOI: 10.15655/mw/2017/v8i3/49152

View Abstract | Full Text

Bob Dylan: The Prophet of Social Change in the 1960s

STEPHEN BRANDON 1, ISAAC MAUPIN 2 & MARK GOODMAN 3
1,3 Mississippi State University, USA & 2 University of Kentucky, USA

Media Watch 8 (3) 366-377, 2017

DOI: 10.15655/mw/2017/v8i3/49154

View Abstract | Full Text

Sustenance of Native Culture in Multilingual Written Texts: A Case Study of The God of Small Things and The Hungry Tide

SANGEETA MUKHERJEE
Vellore Institute of Technology University, India

Media Watch 8 (3) 378-387, 2017

DOI: 10.15655/mw/2017/v8i3/49151

View Abstract | Full Text

Deconstruction of Symbols of Reality in Hindi Cinema: A Study on Calendar Girls and Haider

HARINATH KUMAR & GOVIND JI PANDEY
Babasaheb Bhimrao Ambedkar University, India

Media Watch 8 (3) 388-400, 2017

DOI: 10.15655/mw/2017/v8i3/49144

View Abstract | Full Text

Dilution of Social Media Privacy: Security Vulnerabilities and Psychological Implications

RATNAKIRTI ROY & DIPJYOTI DAS
Inspiria Knowledge Campus, India

Media Watch 8 (3) 401-412, 2017

DOI: 10.15655/mw/2017/v8i3/49150

View Abstract | Full Text

Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

HARSHITA GUPTA & SAUMYA SINGH
Indian Institute of Technology (ISM) Dhanbad, India

Media Watch 8 (3) 413-422, 2017

DOI: 10.15655/mw/2017/v8i3/49145

View Abstract | Full Text

The Internet Usage among Students: A Uses and Gratifications Perspective

MELWYN S PINTO 1 & D S POORNANANDA 2
1 St Aloysius College, India
2 Kuvempu University, India

Media Watch 8 (3) 423-437, 2017

DOI: 10.15655/mw/2017/v8i3/49148

View Abstract | Full Text

Cultural Experts and Communicative Capitalism: Transformation of Communicative Practices

VLADISLAV DEKALOV, GRIGORYEVA KRISTINA & USKOVA DINA
Saint Petersburg State University, Russia

Media Watch 8 (3) 438-450, 2017

DOI: 10.15655/mw/2017/v8i3/49155

View Abstract | Full Text

For any queries, please contact the Managing Editor at mediawatchjournal@gmail.com