WhatsApp Image 2022-03-31 at 13.07.54

Humanities                                   Media                                             Centre for Academic Social Action
Social Sciences                             Communication                              


Media Watch is now published by SAGE


For more information, contact Editor: editor@mediawatchjournal.in

WhatsApp Image 2022-03-31 at 13.07.54

Article | 28th July 2022 
Representation of Hijras in Bollywood Movie Laxmii: The Loss of Reality 
Neha Kumari, Rajni Singh

Article | 27th July 2022 
From Stepmonsters to the Family’s Saving Grace: Viewer Perceptions of Stepfamilies, Stepfathers and Stepmothers in Media 
Narissra M. Punyanunt-Carter, Jenna R. LaFreniere, Mary S. Norman, Sydney E. Brammer, Malinda J. Colwell

About the Journal

Media Watch is a double-blind peer-reviewed tri-annual media and communication journal demonstrating high-quality academic standards at all levels of its publication. Published jointly by Centre for Academic Social Action and SAGE-India, the journal reflects the international scope of the field and encourages contributions from scholars and researchers worldwide. 


Each issue of Media Watch presents the latest research on a wide range of topics related to media and communication and invites original articles under the following categories:


Media, democracy and citizenship
Children and media
Grassroots and alternative media
Civic journalism
Peace and conflict communication
Ethnicity and mass media
Politics, economy and mass media
Cultural communication
Advertising and public relation
New media technologies and communications
Globalization and mass media
Communication theories and practices
Media audiences
Advertising and public relations
International communication
Scholastic journalism
Visual communication
Media law, ethics, regulations, and policy
Media industry trends and dynamics
Communication and culture
Journalism research and education
Media management (Organisational and business communication) and economics
Sports journalism
Cinema and traditional media
Print, electronic and online media
Media, health and climate change


The journal is supported by an international editorial advisory comprising leading academicians worldwide.

Aims and Scope

Media Watch is a peer-reviewed tri-annual scholarly international journal that promotes empirical and fundamental research in communication and media studies. The journal provides an interdisciplinary forum to examine the social dynamics of media and global information change. In addition, it seeks to provide a platform for diverse scholars to present their research to a global academic community with complete access and reach. Well-researched essays and commentaries on evolving issues in the field of media and communication are also invited. The journal also considers research notes on emerging areas of inquiry, empirical explorations and reviews of current books and texts. Contributors should be familiar with the nature and scope of the journal. Generally, most topics related to emerging issues media and communication research are considered for publication.

Prof. Daya Kishan Thussu
Hong Kong Baptist University, Hong Kong

Prof. Mark Goodman
Mississippi State University, USA

Dr. Joel McKim
University of London, UK

Prof. John Hutnyk
Ton Duc Thang University, Vietnam

Prof. Paolo S H Favero
University of Antwerp, Belgium

Prof. B.P. Sanjay
Manipal Institute of Communication, Karnataka, India

Prof. Priyadarshi Patnaik
Indian Institute of Technology, Kharagpur, India

Dr. Michelangelo Paganopoulos
Ton Duc Thang University, Vietnam

Prof. Sathyaraj Venkatesan
National Institute of Technology, Trichy, India

Dr. Avishek Parui
Indian Institute of Technology Madras, India

Prof. T T Sreekumar
English and Foreign Languages University, Hyderabad, India

Dr. Sadia Jamil
Khalifa University of Science & Technology, Abu Dhabi

Prof. J.S.Giri Rao
Birla Global University, Bhubaneswar, India

Prof. Simón Peña-Fernández
University of the Basque Country, Spain

Dr. Hywel Dix
Bournemouth University, UK

Prof. Pitabas Pradhan
Aligarh Muslim University, India

Dr. Loo Fung Ying
Universiti Malaya, Malaysia


Dr. Uma Shankar Pandey

Managing Editor
Deepak Ranjan Jena

Associate Editor
Dr. Santosh Kumar Biswal

Review Editor
Dr. Shashi Bhusan Nayak

Assistant Editor
Shipra Raj

Submit Paper


Manuscript Submission Guidelines: 

Manuscript Submission Guidelines: Media Watch

Media Watch is hosted on SAGE Peer Review; a web based online submission and peer review system. Please read the Manuscript Submission guidelines below, and then visit https://peerreview.sagepub.com/mdw to login and submit your article online.

Only manuscripts of sufficient quality that meet the aims and scope of Media Watch will be reviewed.

There are no fees payable to submit or publish in this Journal.

As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere.

If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal

1. What do we publish?

1.1 Aims & Scope
1.2 Article types
1.3 Writing your paper

2. Editorial policies

2.1 Peer review policy
2.2 Authorship
2.3 Acknowledgements
2.4 Funding
2.5 Declaration of conflicting interests
2.6 Research data

3. Publishing Policies

3.1 Publication ethics
3.2 Contributor’s publishing agreement
3.3 Open access and author archiving

4. Preparing your manuscript

4.1 Formatting
4.2 Artwork, figures and other graphics
4.3 Supplemental material
4.4 Reference style
4.5 English language editing services

5. Submitting your manuscript

5.1 Information required for completing your submission
5.2 Permissions

6. On acceptance and publication

6.1 SAGE Production
6.2 Online First publication
6.3 Access to your published article
6.4 Promoting your article

7. Further information

1.What do we publish?

1.1Aims & scope

Before submitting your manuscript to Media Watch, please ensure you have read the Aims and Scope.

1.2Article types

The Journal features both theoretical and empirical research articles, theoretical essays, and book reviews. In addition, the Journal engages in critical discussions of the key communication issues.

Media Watch only publishes original material written by the submitting author(s) and not published, forthcoming or submitted to other publications. Submitted articles will be checked with plagiarism software. Where an article is found to have plagiarised other work or included third-party copyright material without permission or insufficient acknowledgement, or where the article’s authorship is contested, we reserve the right to take appropriate action. Further, the authors will be responsible for any such violation.

1.3Writing your paper

The SAGE Author Gateway has some general advice on how to get published, plus links to further resources.

1.3.1 Make your article discoverable
For information and guidance on how to make your article more discoverable, visit our Gateway page on
How to Help Readers Find Your Article Online.

Return to Top

2.Editorial policies

2.1Peer-review policy

Media Watch adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties. A minimum of two external reviewers reviews each article.


All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. For example, a student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.


All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those acknowledged include a person who provided purely technical help or a department chair who provided only general support.

Please supply personal acknowledgements separately to the main text to facilitate anonymous peer review.

2.3.1 Writing assistance
Individuals who provided writing assistance, e.g. from a specialist communications company, do not qualify as authors and should be included in the Acknowledgements section. Authors must disclose any writing assistance – including the individual’s name, company and level of input―and identify the entity that paid for this assistance. It is not necessary to disclose the use of language polishing services.


Media Watch requires all authors to acknowledge their funding consistently under a separate heading. Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgement text in the event of funding or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. 

2.5Declaration of conflicting interests

Media Watch encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

2.6Research data

At SAGE, we are committed to facilitating research openness, transparency, and reproducibility. Where relevant, the Journal encourages authors to share their research data in a suitable public repository subject to ethical considerations and, where data is included, to add a data accessibility statement in their manuscript file. Authors should also follow data citation principles. For more information, please visit the SAGE Author Gateway, which includes information about SAGE’s partnership with the data repository Figshare.

Return to Top

3.Publishing Policies

3.1Publication ethics

SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication EthicsInternational Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

3.1.1 Plagiarism
Media Watch and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect our authors’ rights and always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author’s institution and/or relevant academic bodies or societies; or taking appropriate legal action.

3.1.2 Prior publication
If the material has been previously published, it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the
SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

3.2Contributor’s publishing agreement

Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement. The author retains copyright in work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where a proprietor requires or prefers an assignment of copyright other than SAGE. In this case, the author’s copyright in work will be assigned to society. For more information, please visit the SAGE Author Gateway

3.3Open access and author archiving

Media Watch offers optional open access publishing via the SAGE Choice programme. For more information, please visit the SAGE Choice website. For information on funding body compliance and depositing your article in repositories, please visit SAGE Publishing Policies on our Journal Author Gateway.

Return to Top

4.Preparing your manuscript for submission


The preferred format for your manuscript is Word. However, LaTeX files are also accepted. A LaTex template is available on the Manuscript Submission Guidelines page of our Author Gateway.

The manuscript should be structured as follows:

  • All articles should be typed on one side of the paper (preferably A4) and double-spaced throughout (not only the text but also displayed quotations, notes, references and any other matter). Manuscripts should be submitted in MS Word format.
  • Contributors must provide their affiliations and complete postal address and E-mail address with their manuscript. If there are two or more authors, the corresponding author’s name and address details must be specified clearly.
  • All articles must be accompanied by an abstract of 150–200 words and five to six keywords.
  • Endnotes should be used instead of footnotes and should be numbered serially using standard figures (e.g., 1, 2, 3). The notes should be linked to the note cues within the text. Notes should contain more than a citation of work. Use notes to elaborate on an issue already made in the main text.
  • The spellings used should be British (UK), with ‘s’ variant, e.g., globalisation instead of globalisation, labour instead of labour.
  • Use single quotes throughout—double quotes to be used within double-quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.
  • The use of italics and diacritics should be minimised but consistent. For non-English and uncommon words and phrases, use italics throughout the text. The meaning of non-English words should be given in parenthesis just after the word is used for the first time.
  • Use capitals sparingly and double-check the logical application of any distinctions you wish to make between specific and general use.
  • Abbreviations are spelt out at the first occurrence. After that, common ones (US, GDP, BBC) need not be spelt out.
  • Spell numbers from one to nine, ten and above to remain in figures. However, only figures (3 km; 9%) for exact measurements. Use thousands and millions, not lakhs and crores.
  • Give specific dates in the form 22 November 1980. When referring to a century, use words, e.g., ‘twentieth century, and when referring to a decade, use numbers, e.g., ‘1980s’.
  • Ibid should not be used.
  • Number ranges should not be truncated, for example, 2017–2018.
  • Tables and figures are to be indicated by numbers separately (see Table 1), not by placement (see Table below). Short and crisp titles and headings in tables and figures are preferred. Present each table and figure on a separate sheet of paper, gathering them together at the end of the article.

4.2Artwork, figures and other graphics

For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines

Figures supplied in colour will appear in colour online regardless of whether or not these illustrations are reproduced in colour in the printed version. For specifically requested colour reproduction in print, you will receive information regarding SAGE costs after receiving your accepted article.

4.3Supplemental material

This Journal can host additional materials online (e.g. datasets, podcasts, videos, images etc.) alongside the fulltext of the article. For more information, please refer to our guidelines on submitting supplemental files

4.4Reference style

Media Watch adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

4.5English language editing services

Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

Return to Top

5.Submitting your manuscript

The paper, in MS Word, should be submitted electronically to: editor@mediawatchjournal.in

Authors will be provided with a copyright form once the contribution is accepted for publication. The submission will be considered final only after the filled-in and signed copyright form is received. If there are two or more authors, the corresponding author needs to sign the copyright form.

5.1Information required for completing your submission

You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears in your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).


Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway

Return to Top

6.On acceptance and publication

6.1SAGE Production

Your SAGE Production Editor will keep you informed about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via e-mail, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details, are correct and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage, all authors will be required to complete and sign a form authorising the change.

6.2Online First publication

Online First allows final articles (completed and approved awaiting assignment to a future issue) to be published online before being included in a journal, significantly reducing the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

6.3Access to your published article

SAGE provides authors with online access to their final article.

6.4Promoting your article

The publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

Return to Top

7.Further information

Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Media Watch editorial office as follows:

E-mail: editor@mediawatchjournal.in

Volume XIII | Number II
May 2022

© Media Watch |13 (2) 147-156, 2022
Remembrance of Things in Past: History and Memory in the Graphic Novel Waltz with Bashir: A Lebanon War Story
Deblina Rout


© Media Watch |13 (2) 157-168, 2022
‘This Foul Substance Is Called History’: Anglo-Indian Memory-narratives and (Mis)remembrances in Sealy’s The Trotter-nama
Merin Simi Raj


© Media Watch |13 (2) 169-183, 2022
Archiving ‘Future Years’: Wordsworthian Dis-ease of Memory from Pantheism to Pandemic
Rajarshi Banerjee


© Media Watch |13 (2) 184-196, 2022
Haunted by Cultural Memory: Analysing Spectral Presence in Select Novels of Amy Tan
Rima Bhattacharya


© Media Watch |13 (2) 197-210, 2022
Obliterating Collective Memories and Learning About the Nation: A Reflection on the Educational Experiences of Adivasi Communities
Shalini Dixit


Centre for Academic Social Action’s flagship journal, Media Watch, is now published by SAGE.  Consequently, SAGE now handles all the subscription matters.

We request our subscribers to place all the new/renewal subscription orders to SAGE directly.

The e-mail Id for contact with SAGE regarding the journal’s subscription is customerservicejournals@sagepub.in

If any individual or organization needs further clarification and assistance relating to this journal’s subscription, they can also write to:

Editor, Media Watch
4th Lane, Chaitanya Vihar
(Next Lane of Sanjeevani Hospital)
Puri-752 002, Odisha, India
Email: editor@mediawatchjournal.in

Managing Editor, Media Watch

Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Media Watch editorial office:

Editor, Media Watch
4th Lane, Chaitanya Vihar
(Next Lane of Sanjeevani Hospital)
Puri-752 002, Odisha, India
Email: editor@mediawatchjournal.in

E-mail: editor@mediawatchjournal.in

Inquiries from India/South Asia about single issue rates, availability of back issues, electronic only or print only rates for institutions, advertising and permission requests should be sent to:

SAGE Publications India Private Limited 
Unit No 323-333, Third Floor, F-Block
International Trade Tower 
Nehru Place, New Delhi – 110 019

E-mail: customerservicejournals@sagepub.in

Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Media Watch editorial office:

Editor, Media Watch
4th Lane, Chaitanya Vihar
(Next Lane of Sanjeevani Hospital)
Puri-752 002, Odisha, India
Email: editor@mediawatchjournal.in

E-mail: editor@mediawatchjournal.in

Inquiries from India/South Asia about single issue rates, availability of back issues, electronic only or print only rates for institutions, advertising and permission requests should be sent to:

SAGE Publications India Private Limited 
Unit No 323-333, Third Floor, F-Block
International Trade Tower 
Nehru Place, New Delhi – 110 019

E-mail: customerservicejournals@sagepub.in

Elsevier Scopus
UGC-CARE Approved Group-A Journal

Social Sciences


Call for Papers

Submit a Paper

Pre-submission checklist