Media watch Front Cover

Journal of Communication Media Watch

Editor-in-Chief: Dr. Sony Jalarajan Raj  
Faculty of Fine Arts & Communication
MacEwan University, Canada
Email: sonyjraj@gmail.com

Editor: Dr. R C Pattnaik

ISSN: 0976-0911 (Print Version)

ISSN: 2249-8818 (Electronic Version)

RNI No.: ODIENG/2010/31441

Frequency: Tri-annual (3 issues per year)

Nature: Print and Online

Language of Publication: English

Submission E-mail: editor@mediawatchjournal.in

Subscription E-mail: mediawatchjournal@gmail.com

Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world. Read More

Editorial Board

Prof. Jyotika Ramaprasad
Knight Center for International Media, School of Communication, University of Miami, Florida, USA

Prof. Bill Edwards
Department Communication, The Columbus State University, Georgia, USA

Prof. Daya Kishan Thussu
India Media Centre, Communication & Media Research Institute, University of Westminster, UK

Prof. Krishna Sen FAHA
Winthrop Professor & Dean, Faculty of Arts, The University of Western Australia

Prof. Naren Chitty A.M
Chair in International Communication, Faculty of Arts, Macquarie University, Australia

Prof. Brian Shoesmith
Emeritus Professor, Edith Cowan University, Australia

Prof. Arvind Singhal
Samuel Shirley and Edna Holt Marston Professor, Department of Communication, The University of Texas at El Paso, USA

Prof. Radhika Gajjala
Professor, School of Media and Communication, Bowling Green State University, USA

Prof. Siva Vaidhyanathan
Robertson Professor in Media Studies & Chair, Department of Media Studies, University of Virginia, USA

Prof. Gloria P. Ruiz
Institute for Communication, Entertainment & Media School of Leadership Studies, St. Thomas University, Florida, USA

Prof. Sree Sreenivasan
Professor & Chief Digital Officer at the Metropolitan Museum of Art, New York, USA

Prof. Sundeep Muppidi
School of Communication, University of Hartford, USA

Prof. Sujata Moorti
Middlebury College, USA

Prof. Mark Goodman
Department of Communication, Mississippi State University, USA

Prof. Kavita Karan
Professor, School of Journalism, Southern Illinois University, Carbondale, USA

Dr. Cherian George
School of Communication, Hong Kong Baptist University, Hong Kong

Dr. Nina Weerakkody
School of Communication and Creative Arts, Deakin University, Australia

Dr. Adrian Athique
Faculty of Arts and Social Sciences, University of Waikato, New Zealand

Dr. Rajinder Dudrah
School of Arts, Languages and Cultures, The University of Manchester, UK

Dr. Susan Koshy
Asian American Studies, University of Illinois, USA

Dr. Usha M. Rodrigue
School of Communication and Creative Arts, Deakin University, Australia

Dr. Sukhmani Khorana
School of Social Sciences, Media & Communication, University of Wollongong, Australia

Prof. Zakir Hossain Raju
School of Liberal Arts & Social Sciences, Independent University, Bangladesh

Mr. Callum Gilmour
School of Arts & Social Sciences, Monash University, Malaysia

Prof. Vijay Devadas
School of Media, Film & Communication, University of Otago, New Zealand

Dr. Lalitha Gopalan
Department of Radio-Television-Film, The University of Texas at Austin, USA

Prof. Vijay Mishra
Faculty of Arts, Murdoch University, Perth, Australia

Dr. Manisha Basu
Department of English, University of Illinois at Urbana Champaign, USA

Prof. Radhika Gajjala
School of Media and Communication, Bowling Green State University, USA

Prof. Kiranjit Kaur
Faculty of Communication and Media Studies, University Technology Mara, Malaysia

Prof. Lynn Schofield Clark
Estlow International Centre for Journalism & New Media, University of Denver, USA

Dr. Pradip Thomas
The University of Queensland, Australia

Dr. Madhavi Mallapragada
Department of Radio-TV-Film University of Texas at Austin, USA

Dr. Aurogeeta Das
School of Humanities, University of Hertfordshire, Hatfield, UK

Dr. Afsar Mohammad
Department of Asian Studies, College of Liberal Arts, University of Texas, Austin, USA

Dr. Sarita Malik
School of Social Sciences, Brunel University, Middlesex, UK

Dr. Nathan Rambukkana
School of Communication Studies, Wilfrid Laurier University, Waterloo, Canada

Dr. Vinita Srivastava
School of Journalism, Ryerson University, Canada

Dr Amit Sarwal
Faculty of Arts & Education, Deakin University, Australia

Dr. Sameer Deshpande
Faculty of Management, University of Lethbridge, Canada.

Dr. Vikrant Kishore
University of Newcastle, Australia

Dr. Avantika Rohatgi
College of Humanities and the Arts, San Jose State University, USA

Mr. Pradeep Kumar AV
Department of Communication, Ministry of Higher Education, CAS-Sur, Sultanate of Oman

Prof. B. K. Kuthiala
Vice-Chancellor, Makhanlal Chaturvedi National University of Journalism & Communication, Bhopal, India

Prof. Jayashree Jethwaney
Indian Institute of Mass Communication, New Delhi

Prof. M Sarngadharan
SNES Institute of Management Studies & Research, Calicut, India

Prof. T. T. Sreekumar
EFL University, Hyderabad, India

Prof. Suresh Jnaneswaran
University of Kerala, India

Prof. T. S. Girish Kumar
MS University of Baroda, India

Prof. J. S. Giri Rao
Department of Mass Communication, Berhampur University, India

Prof. Sreedharan Josh
School of English & Foreign Languages, Kannur University, Kerala, India

Prof. Anjali Monteiro
School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India

Prof. K.P. Jayasankar
School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India

Prof. Anjali Gera Roy
School of Humanities & Social Sciences, Indian Institute of Technology, Kharagpur, India

Prof. Kiran Prasad
Sri Padmavati Mahila University, India

Dr. Siby K. George
School of Humanities, Indian Institute of Technology Bombay, India

Dr. Manisha Pathak-Shelat
Associate Professor, MICA School of Ideas, Gujarat, India

Prof. Manish Verma
Amity University Rajasthan, India

Dr. Baliram N. Gaikwad
Acharya and Marathe College, University of Mumbai, India

Dr. Swapna Gopinath
Sree Narayana College, University of Kerala, India

Dr. Devadas Menon B
Department of Media and Communication, Central University of Tamil Nadu, India

Current Issue

Volume VIII | Number II

May 2017


Free Speech after a Free Press

Issue Editor
Associate Professor of Communication Studies
MacEwan University, Edmonton AB, Canada

DOI: 10.15655/mw/2017/v8i2/49018

Incivility, Source and Credibility: An Experimental Test of News Story Processing  in the Digital Age

University of Missouri, USA

Media Watch 8 (2) 126-142, 2017

DOI: 10.15655/mw/2017/v8i2/49017

View Abstract |Full Text

Emergence of Rebellious Digital Press in Chile: Divergence, Engagement and Impact

Leiden University, the Netherlands

Media Watch 8 (2) 143-156, 2017

DOI: 10.15655/mw/2017/v8i2/49016

View Abstract | Full Text

Internet Shaping Freedom of Expression; Freedom Shaping Regulation


Ramjas College, University of Delhi, India

Media Watch 8 (2) 157-176, 2017

DOI: 10.15655/mw/2017/v8i1/41275

View Abstract | Full Text

Social Impact of Digital Media: Growth Pattern of Facebook in the Arab World


1,3University of Bahrain, Bahrain

2University of Tripoli, Libya

Media Watch 8 (2) 177-191, 2017

DOI: 10.15655/mw/2017/v8i2/49011

View Abstract | Full Text

New Era of TV-Watching Behavior: Binge Watching and its Psychological Effects


Abu Dhabi University, UAE

Media Watch 8 (2) 192-207, 2017

DOI: 10.15655/mw/2017/v8i2/49006

View Abstract | Full Text

University Students’ Intention of Smartphone Adoption for Academic Activities: Testing an Extended TAM Model


1Qatar University, Qatar

2Hassan Usman Katsina Polytechnic, Katsina, Nigeria

3University of Ilorin, Nigeria

Media Watch 8 (2) 208-221, 2017

DOI: 10.15655/mw/2017/v8i2/49010

View Abstract | Full Text

Female Bodies and Visual Fantasy: Psychoanalysis of Women’s Representation in Axe’s Television Commercials


1Fudan University, Shanghai, China

2University of Southern Mississippi, USA

Media Watch 8 (2) 222-228, 2017

DOI: 10.15655/mw/2017/v8i2/49008

View Abstract | Full Text

Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach


SRM University, India

Media Watch 8 (2) 229-246, 2017

DOI: 10.15655/mw/2017/v8i2/49015

View Abstract | Full Text

Parental Intervention and Frequency of Mediation Styles towards Children Watching Television in India

1VLB Janakiammal College of Arts & Science, India
2PSG College of Arts & Science, India

Media Watch 8 (2) 247-257, 2017

DOI: 10.15655/mw/2017/v8i2/49007

View Abstract | Full Text

Social Media Usage: Barriers and Predictors in Promotion of Social Capital


Panjab University, India

Media Watch 8 (2) 258-269, 2017

DOI: 10.15655/mw/2017/v8i2/49009

View Abstract | Full Text

Rethinking Media Policy in Anglophone Sub-Saharan Africa: The Challenge of Community Media


Covenant University, Nigeria

Media Watch 8 (2) 270-286, 2017

DOI: 10.15655/mw/2017/v8i2/49013

View Abstract | Full Text

Blurring the Binaries, Blending the Gender: A Transition from Male Masculinity to Female Androgyny in Hindi Cinema


Shri Mata Vaishno Devi University, India

Media Watch 8 (2) 287-294, 2017

DOI: 10.15655/mw/2017/v8i2/49019

View Abstract | Full Text

Characterization of Muslims in Indian Cinema: A Study on ‘Earth: 1947’

Sathyabama University, India

DOI: 10.15655/mw/2017/v8i2/49012

View Abstract | Full Text


For any queries, please contact the Managing Editor at mediawatchjournal@gmail.com