The Analysis of the Tendency of the Vietnamese Media: Researching on the Construction of Chinese Tourist Image Based on “VnExpress”

© Media Watch 10 (3) 498-507, 2019
ISSN 0976-0911 E-ISSN 2249-8818
DOI: 10.15655/mw/2019/v10i3/49696

The Analysis of the Tendency of the Vietnamese Media: Researching on the Construction of Chinese Tourist Image Based on “VnExpress”

Tran Son Tung
Wuhan University, China


China is now becoming a fundamental market for the prosperity and growth of the world’s tourism economy. It promotes the rapid development of foreign tourism and brings some influences to social life. Chinese tourists are highly concerned with foreign media at home and abroad; the Vietnamese Media is the same. Based on the theoretical framework, this paper analyzes the Chinese tourists report towards the Vietnamese Media “VnExpress” 2018 and discusses the construction of Chinese tourists’ image from the three views of macroscopic, the middle, and microcosmic of the news text framework. From there, it shows the tendency and prejudice of the Vietnamese media. The study found that “VnExpress” has a clear tendency; the image of Chinese tourists is full of negatives. At the same time, it indirectly involves events on political issues; Vietnamese media also maintain strong political sensitivity. Moreover, it emphasizes the integrity of Vietnam’s territorial sovereignty, the particularity of history and culture, and strengthening the sense of identity of Vietnamese readers.

Keywords:    Vietnamese media, Chinese tourists, image, tendency


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Tran Son Tung is a PhD Research Scholar at the School of Journalism and Communication of Wuhan University, China. His research concentrates on international communication, national image, and intercultural communication.