Television News Dissemination over Facebook: Qualitative Analysis of Trends Observed in the Indian context

© Media Watch 10 (S) 95-100, 2019
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2019/v10/Spl/49614


Television News Dissemination over Facebook: 

Qualitative Analysis of Trends Observed in the Indian context


Sushobhan Patankar

Symbiosis Institute of Media and Communication, India


The internet has influenced journalistic practice. The news gathering, processing, and dissemination processes have changed with the advent of the internet as a medium. News audiences were passive earlier, but that has changed with the proliferation of the internet. Today the audience is active, and the broadcasters have been taking note of the changing nature of the audience. In the context of news outlets in the pre-internet era readers sought the news contents, now that trend has reversed, and readers have a choice to choose news content from a large number of sources. These sources are largely internet based; in recent years social networks are emerging as a source of news for news consumers. Social networks formed through a peer to peer connection and Manuel Castell’s term these networks as “Horizontal networks.” In these networks people share and access personal things shared by their peers; it can be photographs, status, songs, and many other things. Such networks used for informational needs such as consumption of news. In the Indian context, social networks such as Facebook, Twitter, YouTube, Instagram being used by news broadcasters for the distribution of news. This paper specifically explores the utilization of Facebook for news dissemination. Thematic analysis of practitioners’ interviews, the researcher intends to explore various aspects of television news dissemination over Facebook. 


Keywords: Facebook, newsdissemination, social network, thematic analysis



Appelgren, E. (2004). Convergence and divergence in media/: different perspectives. ICCC 8th International Conference on Electronic Publishing 2004, (pp. 237–248). Brasilia.

Athique, A. (2012). Indian Media Global Approaches. Cambridge: Polity Press.

Castells, M. (2009). Communication power. Oxford: Oxford University Press.

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press.

KPMG India-FICCI. (2017). Media for the masses: The promise unfolds Indian Media and Entertainment Industry Report. KPMG India-FICCI.

Meyrowitz, J. (1985). No sense of place : the impact of electronic media on social behavior. New York: Oxford University Press.

Negroponte, N. (1995). Being digital. New York.

Prasar Bharati. (2014). Report of the expert committee on Prasar Bharti, Vol. I. New Delhi: Prasar Bharti.

Telecom Regulatory Authority of India. (2019). The Indian Telecom Services Performance Indicators. New Delhi: Telecom Regulatory Authority of India.


Sushobhan Patankar (Ph.D., Savitribai Phule Pune University, 2018) is an Assistant Professor at Symbiosis Institute of Media and Communication, Pune, India. His research interests include journalism, digital media, media convergence studies, and business of media.  


Correspondence to: Sushobhan Patankar, Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University), Symbiosis Knowledge Village, Lavale, Mulshi, Pune-412 115, India