© Media Watch 6 (3) 318-325, 2015
ISSN 0976-0911 e-ISSN 2249-8818
Social Media Usage and Physical Inactivity among School Children
Vivekananda Institute of Professional Studies, New Delhi
The power of social media is virtually untameable. The advent of social media has shrunk the world to what Marshal McLuhan once termed ‘global village’. This paper has examined into the amount of time government and private school students spent on social media vis-à-vis on physical activities. It has attempted to answer the questions: (i) How much time government and private school students spend using different social media applications?, (ii) Is there any association between government and private school students regarding time spent on social media applications?, (iii) Whether they use social media applications primarily to communicate with others, and (iv) how much time, on an average, school students spend on outdoor games after school hours. For the purpose of the study, a self administered survey was conducted among five government and private schools each.
Keywords: Social media, social media applications, physical activities, school children
Andreyeva, T., Kelly, I. R., & Harris, J. L. (2011). Exposure to food advertising on television: associations with children’s fast food and soft drink consumption and obesity. Economics & Human Biology, 9(3), 221-233.
Cambridge Advance Learner’s Dictionary. (3rd Edition 2008). New York: Cambridge University Press.
Cheney, W. P. (2004). Behaviour Anlaysis andLlearning . United States of America: Lawrence Erlbanum Associates, Inc. .
EduSports.(2012). 3rd Annual School Health and Fitness Survey. Bangalore. Retrieved October 8, 2012 from http://www.edusports.in/survey.php.
Kolucki, B., & Lemish, D. (november 2011). Communicating with Children: principles and practice to nurture, excite, educate and heal . New york : UNICEF.
Krishnan, V. (2010, February 12). Junk food TV ads linked to child obesity. Retrieved November 15, 2012, from www.indianexpress.com: http://www.indianexpress.com/news/junk-food- tv-ads-linked-to-child-obesity/578791/0
Lievrouw A. Leah & Livingstone Sonia. (2002). The Social Shaping and Consequences of ICTs. Handbook of New Media. London: Sage
Madden, M., Lenhart, A., Duggan, M., Cortesi, S., & Gasser, U. (2013). Teens and technology 2013. Washington, DC: Pew Internet & American Life Project.
McLuhan, M. (1969). The Gutenberg Galaxy. 1962. New York: Signet.
McQuail Denis &Windahl Sven. (1982). Communication Models for the study of Mass Communication .London & New York: Longman.
Potter James W. (2008). Media Literacy (4thed). Los Angeles: Sage publication.
Robinson, S., Yardy, K., & Carter, V. (2012). A narrative literature review of the development of obesity in infancy and childhood. Journal of child health care,16(4), 339-354. Strasburger, C. V., & Wilson, B. J. (2002). Children, Adolescents, and the Medi. California: Sage publication.
Strasburger, C. V. (2012). Children, Adolescents, and the Media, An Issue of Pediatric Clinics (The Clinics: Internal Medicine). Pediatric Clinics of North America, 59 (3). doi:10.1016/j.pcl.2012.05.001
The Henry J Kaiser Family Foundation. (February 24, 2004). Role of Media in the Childhood Obesity. Retrieved August 5, 2012 from http://www.kff.org/entmedia/upload/The-Role-Of-Media-in-Childhood-Obesity.pdf
Baninder Rahi is currently working as an Assistant Professor with the Vivekananda School of Journalism and Mass Communication at Vivekananda Institute of Professional Studies, New Delhi. Her areas of research interest include print journalism, social media and communication research.