Role of Media in Addressing the Socialization Problems of the Younger Generation: The Case of Kazakhstan

© Media Watch 11 (2) 348-355, 2020

ISSN 0976-0911 | E-ISSN 2249-8818

DOI: 10.15655/mw/2020/v11i2/195659


Role of Media in Addressing the Socialization Problems of the Younger Generation: The Case of Kazakhstan




1,2,3,4L. N. Gumilyov Eurasian National University, Kazakhstan

5Nazarbayev University, Kazakhstan


The article examines the cultural and educational mission of modern media related to the spiritual and cultural education of youth in Kazakhstan. Over the past two decades, the socialization problems of Kazakh youth have been removed from the state’s social policy agenda. Methods of comparative and complex analysis were applied in this study. To define acute youth problems, the study analyzed television projects and printed materials related to different periods of media activity in Kazakhstan. Several sociological measurements were used to reveal the needs of the television audience. The study defined the key socialization factors and institutions of young people. The article describes the role of media in establishing social standards of behavior, communication, and activity that directly affect the process of socialization. The study analyzes the activities of TV channels performing a cultural and educational function. The need to strengthen the editorial policy of media resources, focusing on socially significant issues with priority given to social and educational broadcasting, became an essential conclusion of the study. The results of the study allowed to compile an average portrait of the young generation, as well as to identify the key characteristics for the correction of life strategies.


Keywords:    Media, youth socialization, social policy, television, institutions, socialization, cultural image, Kazakhstan




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Ulbossyn M. Yessenbekova (Cand. Sci. of Phil., Al-Farabi Kazakh National University, Kazakhstan, 2003) is an Assistant Professor in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University, Republic of Kazakhstan.
Dr. Yessenbekov’s research interests include: trends in the development of modern mass communications, human in the information society.

Ongaigul I. Turzhan (Cand. Sci. of Phil., L.N. Gumilyov Eurasian National University, Kazakhstan, 2006) is an Assistant Professor in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University, Republic of Kazakhstan.
Dr. Turzhan’s research interests include: journalism, PR-technologies, new media. 

Kulnash A. Koshanova is a senior lecturer in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University, Republic of Kazakhstan. Her research interests include: public-private partnership, human in the information society, journalism. 

Iskakh D. Yegemberdiyev is a PhD candidate in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University, Republic of Kazakhstan. His research interests are trends in the development of modern mass communications, PR-technologies.

Begim K. Kutym is a student in the School of Sciences and Humanities at Nazarbayev University, Republic of Kazakhstan. Her research interests are communications technology, human in the information society.