Recognizing the Role of Blogging as a Journalistic Practice in Kazakhstan

© Media Watch 10 (2) 374-386, 2019

ISSN 0976-0911 e-ISSN 2249-8818

DOI: 10.15655/mw/2019/v10i2/49628


Recognizing the Role of Blogging as a 
Journalistic Practice in Kazakhstan



1L.N. Gumilyov Eurasian National University, Republic of Kazakhstan

1,2Kostanay State University, Republic of Kazakhstan

3Chelyabinsk State University, Kostanay branch, Republic of Kazakhstan

The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the way the blogs cooperate and oppose traditional media, how they are used by professional journalists. A survey was conducted among the journalists, editors, and bloggers of the Kazakhstani most-read online newspapers and most-watched TV channels. Findings demonstrate that Kazakhstani journalism gradually accepts the importance of blogging and implement blogs into professional journalistic practice. Journalists and editors realize that along with material in mainstream media blogs socially construct an agenda and increase readership. For professional journalism, there is a need to achieve a clearer understanding of the effect of exploiting blogs as a tool to reach and influence readers.

Keywords: blogging, media industry, innovative media, Web 2.0, journalistic practice, bloggers


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Madina Bulatova (Ph.D. student, L.N. Gumilyov Eurasian National University, Kazakhstan, 2017) is an assistant in the Department of Journalism and Communication Management at Kostanay State University, Republic of Kazakhstan. Currently she is pursuing her PhD in innovation journalism at L.N. Gumilyov Eurasian National University. Dr. Bulatova’s areas of scientific interest are new media technologies, social media, and future of journalism.

Olga Kungurova (Ph.D., Lomonosov Moscow State University, Russia, 1994) is an Associate Professor in Department of Journalism and Communication Management at Kostanay State University, Republic of Kazakhstan. Her research interests are media innovation, media ecology, media education.

Elena Shtukina (Ph.D., Chelyabinsk State University, Russia, 2009) is an Associate Professor in the Department of Philology of the Kostanay branch of the Federal State-Funded Educational Institution of Higher Education of the Chelyabinsk State University, Republic of Kazakhstan. She is the head of the University Academic Laboratory of Intercultural Communications at the Department of Philology. Her field of scientific interest is the applied aspects of linguistics-language of the mass media and advertising.