Measuring Implicit Attitudes: A Critical Viewpoint on the Political Cartooning

© Media Watch 10 (2) 344-352, 2019

ISSN 0976-0911 e-ISSN 2249-8818

DOI: 10.15655/mw/2019/v10i2/49623


Measuring Implicit Attitudes: A Critical Viewpoint on the Political Cartooning

Omprakash Kushwaha

University of Delhi, India


The attitude of cartooning is satirical and convention to a social problem that makes it much different from another art form. Humour is another significant element of this art form, cartoonist by this element attempt to engage with the ruling authority and also communicate something about society widely. Humor along with the critical resonance exists in cartoon form a tendency that constitutes plurality by allowing individual towards progressive and critical thinking. The composition of both significant elements in cartooning constitutes its unique feature that justifies anger and disagreement with the power relation in a different way. Continuing this debate, the paper engages critically with the implicit attitudes and ideology of cartooning that a cartoonist propagates through the social and historical meaning of a particular sign and symbol. In that particular context, attitude and ideology will be treated as integral and much conventional to the morality and value that society often defines or disseminate in a particular social condition through the cartoon. And lastly, the paper argues that the cartooning help conveys the message to a reader’s reality and communicate to readers on their level.

Keywords: Cartoon, economic power, humor, power relation, social condition


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Omprakash Kushwaha is currently working as a Research Associate at Kamala Nehru College, University of Delhi. His research focuses on sociology of cartoon, communication study, and non-verbal communication study.