Exploring Channels of Cultural Communication between Pakistan and China

Exploring Channels of Cultural Communication between Pakistan and China

DOI: 10.15655/mw/2016/v7i2/98724

BAI GUI & MUHAMMAD ARIF

Hebei University, China

This article traces the new channels of communication being used as inter cultural communication tool to enhance the existing bond of friendship between China and Pakistan, the oldest strategic allies in the region. The study explores government initiatives, academic programs and projects aimed at promoting Chinese language and culture in Pakistan to boost cross-cultural communication. The horizon of China’s cultural communication in Pakistan is being expanded by teaching Chinese language like utilizing new media tools such as video conferencing and radio broadcasts technology. The paper covers the various aspects of the roles different organization are playing to empower cultural communication channels such as Confucius Institute, China Radio International, Pakistan China Institute, National University of Modern Languages and Chinese Diplomatic Mission in Pakistan. This paper is highly significant as it helps to know the strategic measures that China is taking to strengthen the bilateral ties with Pakistan, especially people to people contacts, through inter cultural communication tools.