World Ethnocultural Specificity of Verbal Communication: Good Wishes in the Russian and Kazakh Languages

World Ethnocultural Specificity of Verbal Communication: Good Wishes in the Russian and Kazakh Languages

Sabira S. Issakova¹, Kulzat K. Sadirova², Mairagul T. Kushtayeva³,
Zhainagul A. Kussaiynova⁴, Kanagat T. Altaybekova⁵, and Sveta N. Samenova⁶

^1,2,3 K. Zhubanov Aktobe Regional State University, Kazakhstan
⁴S. Seifullin Kazakh Agrotechnical University, Kazakhstan
^5,6 Zhezkazgan Baikonurov University, Kazakhstan

Abstract

The relevance of the study of speech etiquette is stipulated by the increasing interest of linguists to the problem of the relationship between language and culture, the peculiarity of speech behavior, and the national-cultural specifics of speech communication. The object of the research is the formulas of speech etiquette of the Russian and Bashkir. The scientific novelty of the work is to identify the national-cultural specifics of the communicative behavior of the Russian and Kazakh communities by describing the etiquette features of the communication of these peoples. Also, the theoretical significance of the study consists in understanding the problems of speech communication belonging to different cultures and speaking different languages. The practical importance of the work lies in the possibility of using the results of the research in the practice of teaching the Russian language and the Kazakh language to develop students’ communicative, speech, and sociocultural competence.

Keywords: Communicative competence, ethnolinguistics, psychology, speaking etiquette, verbal communication, language

References

Aitmatov, Ch. (2004). Spotted dog running along the edge of the sea. Moscow: Detskaya Literatura.

Akishina, A.A., & Formanovskaya, N.I. (1976). Russian speech etiquette. Moscow: Russkiy Yazyk.

Averchenko, A.T. (2012). Writings funny oysters. Alone. Moscow: Dmitriy Sechin.

Balakai, A.G. (2003). Dictionary of Russian speech etiquette. Moscow: Entsiklopediya.

Baranov, A.G. (1993). Functional and pragmatic concept of text. Rostov-on-Don: Rostov-on-Don Publishing House.

Baranov, A.N. (2001). Introduction to applied linguistics. Moscow: Editorial URSS.

Beliaevskaia, E.G. (1994). Cognitive bases of studying the semantics of the word. Moscow: Institute of Scientific Information on Social Sciences of the Russian Academy of Sciences.

Bgazhnokov, B.Kh. (1978). Adyghe etiquette. Nalchik: Elbrus.

Chudnovskaya, I. N., & Lipatova, M. E. (2018). Impact of media on shaping ethno-cultural stereotypes in British and Russian young people. Media Watch, 9(3), 426-436.

Demiankov, V.Z. (2016). About cognition, culture, and civilization in the transfer of knowledge. Questions of Cognitive Linguistics, 4(49), 5-9.

Dobrovolskii, O.D., Malygin, V.T., & Kokanina, L.B. (1990). Comparative phraseology. Vladimir: VGPI.

Dubinina, V. (2014). Conceptualization of the rhetoric’s teaching traditions in the post-industrial society (using the USA as an example). Skhid, 2(128), 131-136.

Ehrenburg, I.G. (1983). People, years, life. Moscow: Sovetskiy Pisatel.

Evgeneva, A.P. (1981). Russian dictionary. Moscow: Russkiy Yazyk.

Fateev, V.N., & Fateeva, I. (2016). Teaching Russian children to be safe when using social networks. Anthropologist, 23(1/2), 148-151.

Fillmore, C.J. (1976). Frame semantics and the nature of language. Annals of the New York, 280, 20-32.

Jackendoff, R. (1999). Semantics and cognition. Cambridge: The MIT Press.

Karasik, V.I. (2002). Language circle: personality, concepts, discourse. Volgograd: Peremena.

Karaulov, Yu.N. (1998). Russian associative dictionary. Moscow: Nauka.

Kenzheahmetula, S. (2000). Kazakh folk traditions and rituals. Almaty: Ana Tili.

Kenzheahmetula, S. (2007). Seven treasures. The set is scratched. Almaty: Ana Tili.

Khairullina, R.Kh. (2008). Phraseological picture of the world: from world view to world outlook. Ufa: Publishing House BSPU.

Khisamova, G.G., & Latypova, L.M. (2015). Speech etiquette: national-cultural specifics and methodological aspects of the study. Modern Problems of Science and Education, 1. Retrieved from https://www.science-education.ru/ru/article/view?id=19261

Kibrik, A.A. (2008). Cognitive discourse studies. Questions of Linguistics, 5, 126-139.

Kohn, I.S. (1983). Dictionary of ethics. Moscow: Entsiklopediya.

Kopylenko, M.M. (1995). Basics of ethnolinguistics. Almaty: Yevraziya.

Krasnykh, V.I. (2003). Ethnological and cultural linguistics. Moscow: Gnozis.

Kravchenko, A.V. (2013). From linguistic myth to biological reality: reinterpreting the cognitive attitudes of linguistics. Moscow: Yazyki Slavyanskoy Kultury.

Krylova, O.A. (2001). Greetings and etiquette. Russian Speech, 4, 58-61.

Kubryakova, E.C. (2010). Nominative aspect of speech activity. Moscow: Librokom.

Lakoff, G. (1965). On the nature of syntactic irregularity. Indiana: Indiana University.

Larina, T.V., (2009). Category of politeness and style of communication. Comparison of English and Russian linguocultural traditions. Moscow: Rukopisnyye Pamyatniki Drevney Rusi.

Leichik, V.M. (2007). Terminology: subject, methods, structure librokom. Moscow: Publisher LKI.

Likhachev, L.S. (1947). Russian chronicles and their cultural and historical significance. Moscow: AN SSSR.

Lyapin, S.Kh. (2012). Conceptology: to the formation of an approach. Language and ethnos: Russian linguistic, cultural studies. Moscow: Rossiyskaya Entsiklopediya.

Maslova, V.A. (2001). Linguoculture. Moscow: Akademiya.

Mehra, J. (2019). Analyzing portrayals of modern women and popular culture in television soap operas of Pakistan. Media Watch, 10(3), 628-644.

Meiramanova, G.A., (2008). Kazakh culture of communication: the transformation of traditional etiquette. Moscow: Institute of Ethnology and Anthropology n.a. N.N. Maclay RAS.

Orsho, E. (1988). Arabic etiquette in Jordan. Etiquette among the peoples of Asia Minor. Moscow: Nauka.

Osgood, C.E., & Tzeng, O. (1990). Language, meaning, and culture: the selected papers of C.E. Osgood. New Tork: Praeger Publishers.

Ovchinnikov, V.S. (1996). Sakura branch. Moscow: Sovetskiy Pisatel.

Popova, Z.D., & Sternin, I.A. (2007). Semantic and cognitive analysis of language. Voronezh: Istoki.

Rodionov, M.A. (1988). Characteristics of etiquette in Lebanese. Etiquette among the peoples of Asia Minor. Moscow: Nauka.

Samsitova, L.Kh. (2015). Cultural concepts in the Bashkir language picture of the world. Ufa: Publishing House BSPU.

Searle, J. (1993). Consciousness, brain, and science. Retrieved from https://gtmarket.ru/laboratory/basis/6662

Sebeok, T.A. (1984). Communication measures to bridge ten millennia. Ohio: Battelle Memorial Institute, Office of Nuclear Waste Isolation.

Shemarova, V.A., & Gaysina, R.M. (2007). Meeting, greeting, parting, parting. Moscow: Gnosis.

Shukshin, V. (2012). The complete collection of stories in one volume. An unexpected shot. Moscow: Eksmo.

Szkudlarek, B., Osland, J.S., Nardon, L., & Zander, L. (2020). Communication and culture in international business – Moving the field forward. Journal of World Business, 101126.

Telia, V.N. (1996). Russian phraseology. Semantic, pragmatic, and linguocultural aspects. Moscow: School Languages of Russian Culture.

Tolstoy, L.N. (2016). War and peace. Moscow: SZKEO.

Vasilyeva, E.I., & Sabri, R.R. (1988). On the peculiarities of Kurdish etiquette. Moscow: Nauka.

Vasilyeva, L. (1992). Surrender China. Moscow: Sovetskiy Pisatel.

Vorkachev, S.G. (2007). Linguocultural concept: typology and areas of existence. Volgograd: VolSU.

Zainullina, L.M. (2012). To the problem of evaluative categorization of extra-linguistic reality. Bulletin of the Bashkir University, 17(1), 480-485.

Zemskaia, E.A. (2004). Category of courtesy. General issues and national-cultural specifics of the Russian language. Languages of Slavic culture. Moscow: Gnosis.

Sabira S. Issakova (Full Doctor in Philology) is a Professor in the Department of Theoretical and Applied Linguistics at K. Zhubanov Aktobe Regional State University. Her area of academic interest includes information literacy, academic library, scientometrics, and ICT applications in the library system.

Kulzat K. Sadirova (Full Doctor in Philology) is a Professor in the Department of Theoretical and Applied Linguistics at K. Zhubanov Aktobe Regional State University. Her academic interests include communication, media, multimedia content, virtual, and augmented reality.

Mairagul T. Kushtayeva (Ph.D. in Philology) is an Associate Professor in the Department of Theoretical and Applied Linguistics at K. Zhubanov Aktobe Regional State University. Her area of research includes the impact of media on society, advertising, and participatory communication.

Zhainagul A. Kussaiynova (Full Doctor in Philology) is a Professor in the Department of Kazakh and Russian Languages at S. Seifullin Kazakh Agrotechnical University. Her research interests include digital communication, journalism, human-computer-interaction, and framing.

Kanagat T. Altaybekova (Ph.D. in Philology) is an Associate Professor in the Department of Kazakh Language and Literature at Zhezkazgan Baikonurov University. Her research interests are quantitative and qualitative content analysis of news.

Sveta N. Samenova (Ph.D. in Philology) is an Associate Professor in the Department of Kazakh Language and Literature at Zhezkazgan Baikonurov University. Her research areas are political communication and new media.