World Ethnocultural Specificity of Verbal Communication: Good Wishes in the Russian and Kazakh Languages

© Media Watch 11 (3) 502-514, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
DOI: 10.15655/mw/2020/v11i3/202935


World Ethnocultural Specificity of Verbal Communication: Good Wishes in the Russian and Kazakh Languages


Sabira S. Issakova1, Kulzat K. Sadirova2, Mairagul T. Kushtayeva3, 
Zhainagul A. Kussaiynova4, Kanagat T. Altaybekova5, and Sveta N. Samenova6

1,2,3 K. Zhubanov Aktobe Regional State University, Kazakhstan
4 S. Seifullin Kazakh Agrotechnical University, Kazakhstan
5,6 Zhezkazgan Baikonurov University, Kazakhstan



The relevance of the study of speech etiquette is stipulated by the increasing interest of linguists to the problem of the relationship between language and culture, the peculiarity of speech behavior, and the national-cultural specifics of speech communication. The object of the research is the formulas of speech etiquette of the Russian and Bashkir. The scientific novelty of the work is to identify the national-cultural specifics of the communicative behavior of the Russian and Kazakh communities by describing the etiquette features of the communication of these peoples. Also, the theoretical significance of the study consists in understanding the problems of speech communication belonging to different cultures and speaking different languages. The practical importance of the work lies in the possibility of using the results of the research in the practice of teaching the Russian language and the Kazakh language to develop students’ communicative, speech, and sociocultural competence.

Keywords:     Communicative competence, ethnolinguistics, psychology, speaking etiquette, verbal communication, language




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Sabira S. Issakova (Full Doctor in Philology) is a Professor in the Department of Theoretical and Applied Linguistics at K. Zhubanov Aktobe Regional State University. Her area of academic interest includes information literacy, academic library, scientometrics, and ICT applications in the library system.

Kulzat K. Sadirova (Full Doctor in Philology) is a Professor in the Department of Theoretical and Applied Linguistics at K. Zhubanov Aktobe Regional State University. Her academic interests include communication, media, multimedia content, virtual, and augmented reality.

Mairagul T. Kushtayeva (Ph.D. in Philology) is an Associate Professor in the Department of Theoretical and Applied Linguistics at K. Zhubanov Aktobe Regional State University. Her area of research includes the impact of media on society, advertising, and participatory communication.

Zhainagul A. Kussaiynova (Full Doctor in Philology) is a Professor in the Department of Kazakh and Russian Languages at S. Seifullin Kazakh Agrotechnical University. Her research interests include digital communication, journalism, human-computer-interaction, and framing.

Kanagat T. Altaybekova (Ph.D. in Philology) is an Associate Professor in the Department of Kazakh Language and Literature at Zhezkazgan Baikonurov University. Her research interests are quantitative and qualitative content analysis of news.

Sveta N. Samenova (Ph.D. in Philology) is an Associate Professor in the Department of Kazakh Language and Literature at Zhezkazgan Baikonurov University. Her research areas are political communication and new media.