The Structure of the Literary Problem in the Formation of the Local Text Substrate

© Media Watch 11 (3) 416-427, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
DOI: 10.15655/mw/2020/v11i3/202928


The Structure of the Literary Problem in the Formation of the Local Text Substrate


Zhadyra A. Bayanbaeva1, Vladimir P. Sinyachkin2,
Bayan U. Dzholdasbekova3, and Uldanai M. Bakhtikireeva4

1,3Al-Farabi Kazakh National University, Republic of Kazakhstan
2,4Peoples’ Friendship University of Russia (RUDN University), Russian Federation



The article aims to study the structure of the literary problem in the formation of the local text substrate. The study uses the methodology of studying the language when it changes in time and space. The article explains the basics of the methodological support of the translation complex and the structure of its application in private studies of foreign cultures and communicants. The results of the study showed the possibility of interaction between the subjects of linguistic exchange and the dynamics of the translation and literary component. The novelty of the study is determined by the fact that the work defines methods that can be used not only by local researchers but also by foreign-speaking communicants. The research results can be used in practical activities to bridge the gap between understanding the local text in translation studies and its structuring in the local versions of individual authors.


Keywords:             Communicative qualities, language changes, speech culture, structural activity, literary, text




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Zhadyra A. Bayanbaeva (Ph.D. in Philology) is an Associate Professor in the Department of Russian Language and World Literature at Al-Farabi Kazakh National University. Her academic directions are social communication, media studies, and intercultural communication.

Vladimir P. Sinyachkin (Full Doctor in Philology) is Head of the Department of Russian Language and Intercultural Communication at Peoples’ Friendship University of Russia (RUDN University). His area of academic interest includes problems of media linguistics, modern methods, and innovative technologies of teaching foreign languages.

Bayan U. Dzholdasbekova (Full Doctor in Philology) is Head of the Department of Russian Language and World Literature at the Al-Farabi Kazakh National University. Her interests concentrate on professional communication research, linguistic and systematic analysis of the vocabulary.

Uldanai M. Bakhtikireeva (Full Doctor in Philology) is a Professor in the Department of Russian Language and Intercultural Communication at the Peoples’ Friendship University of Russia (RUDN University). Her research interests are nonverbal communication and translation of the Russian language, scientific speech, and the basis of the philologist’s scientific work.