© Media Watch 10 (2) 419-431, 2019
ISSN 0976-0911 e-ISSN 2249-8818
The New Media and the Promotion of Ecological Entrepreneurship
Rajendra Kumar Dash1 & Amarendra Kumar Dash2
1GMR Institute of Technology, India
2Rajiv Gandhi University of Knowledge Technologies Nuzvid, India
In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.
Keywords: Sustainability, ecological entrepreneurship, entrepreneurial discourse, electronic media, communication strategy
Anderson, A. R. (1998).Cultivating the Garden of Eden: Environmental entrepreneuring. Journal of Organizational Change Management, 11(2), 135-144.
Arber, W. & Speich, C. (1992). Why the earth’s genetic biodiversity cannot be a matter of indifference. In D. Koechlin, & K. Muller (Eds.), Green Business Opportunities: The Profit Potential (pp. 1-21). London: Pittman.
Bird, E., Lutz, R., & Warwick, C. (2008). Media as partners in education for sustainable development: a training and resource kit. UNESCO series on journalism education. Paris: UNESCO.
Boulding, K. E. (1966). The economics of the coming spaceship earth. In H. Jarrett (Ed.), Environmental quality in a growing economy (pp.3-14). Baltimore, MD: The John Hopkins University Press.
Cohen, B., & Winn, M, I. (2007). Market imperfections, opportunity, and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49.
Council, M. (2018, June 13). Retrieved April 06, 2019, from https://www.youtube.com/watch?v=t6Qeg-fq5dg
Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action. Journal of Business Venturing, 22 (1), 50-76.
Documentary, V. (2017, May 07). Retrieved April 06, 2019, from https://www.youtube.com/watch?v=IDgDWbQtlKI
Eastwood, D., Eaton, M., Guyer C., and Stark T. (2001). An Examination of Employment Change in Northern Ireland’s Environmental Industry 1993–2003. European Environment, 11, 197-210.
EngineeringTimelines. (2010, November 24). Retrieved April 06, 2019, from https://www.youtube.com/watch?v=lmtOuAed5nM
Gibbs, D. (2009). Sustainability entrepreneurs, ecopreneurs, and the development of a sustainable economy. Greener Management International. 55, 63-78.
Goodland, R. (1991). Tropical deforestation: Solutions, ethics, and religion. Environment Department Working Paper No. 43, Washington, DC: The World Bank.
Gouldson A., & Murphy J. (1997). Ecological Modernization: Restructuring Industrial Economics. In Greening the Millennium? The New Politics of the Environment Ed M Jacobs. Oxford: Blackwell Publishers: 74-86
Hajer, M. (1995). The politics of environmental discourse: Ecological modernization and the policy process. UK: Oxford University Press
India, T. C. (2019, January 19). This father-son duo is sweeping in change by recycling plastic bottles into brooms. Retrieved from https://yourstory.com/2019/01/recycling-plastic-bottles-brooms
India, T. C. (2019, March 28). IIT IIM alumnus is helping farmers grow ‘Food Forests’ without chemicals. Retrieved from https://yourstory.com/socialstory/2019/03/iit-iim-alumnus-farmers-food-forests-ormbq0zvtd
International Panel on Climate Change (2007). Climate change 2007: Synthesis report, Geneva: Switzerland, IPCC. Retrieved from http://www.ipcc.ch/pdf/assessment-report/ar4/syr/ar4_syr.pdf
Klimova, V., & Zltek, V. (2011). Eco-innovations as a result of companies innovations activities. Retrieved from http://ebookbrowse.com/ gdoc.php?id=205689947&url= c489eb5f1984c7bbd5b7d6d8b930f353.
Lennox, M., & York, J. G. (2011). Environmental entrepreneurship. In A. J. Hoffman & T. Bansal (Eds.), Oxford handbook of business and the environment, Oxford, UK: Oxford University Press.
Mansur, R. (2019, January 03). Kolan is on a mission to make biodegradable, waterless hygiene products affordable for all. Retrieved from https://yourstory.com/smbstory/kolan-is-on-a-mission-to-make-biodegradable-waterless-hygiene-products-affordable-for-all
Mol, A. & Spaargaren, G. (1993). Environment modernity and the risk society: The Apocalyptic horizon of environment reform. International Sociology, 8(4), 431-59.
Mol, A. P. J. (1995). The refinement of production: Ecological modernization theory and the chemical industry. Utrecht, Netherlands: Van Arkel.
Mol, A. P. J., & Sonnenfeld, D. A. (2000). Ecological modernization around the world: An introduction. Environmental Politics, 9 (1), 1-14.
Mulder, K.F. Innovation for sustainable development: From environmental design to transition management. Sustain. Sci. 2007, 2, 253–263.
Schmidheiny, S. (1992). Changing course: A global perspective on development and the environment. Cambridge, MA: MIT Press.
Schumpeter, J. (1942). Capitalism, socialism, and democracy. New York: Harper
Tillery, F., & Young, F. (2009). Sustainability entrepreneurs: Can they be the true wealth generators of the future. Greener Management International, 55, 79-92.
UNDP (2008). Creating Value for All: Strategies for Doing Business with the Poor. United Nations Development Programme.
UNEP (2005). United Nations Environment Programme 2004 Annual Report. Nairobi, Kenya: United Nations Environment Program. Retrieved from http://books.google.com/ books?id=hB2cQqrp5vAC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
United Nations Economic and Social Commission for Asia and the Pacific, 2012a. A/RES/66/288.
United Nations Economic and Social Commission for Asia and the Pacific, 2012b. A/69/L.85.
United Nations, (n.d.). Retrieved from https://www.unenvironment.org/regions/north-america/new-york-office/communication-outreach
United Nations, Department of Economic and Social Affairs, Population Division (2014). World Urbanization Prospects: The 2014 Revision, Highlights (ST/ESA/SER.A/352).
Verduijn, K., Dey, P., Tedmanson, D., & Essers, C. (2014). Emancipation and/or oppression? Conceptualizing dimensions of criticality in entrepreneurship studies. International Journal of Entrepreneurial Behaviour & Research,20 (2), 98–107.
Volery, T (2002). EE: rationale, current issues, and future challenges. In U. Figlisteraller, H. J. Pietner, T. Volery, W. Weber. (Eds). Radical change in the world: Will SMEs soar or crash? St. Gallen: KMU Verlag, pp. 541-553.
World Business Council for Sustainable Development (2002). Tomorrow’s markets: Global trends and their implications for business, WBCSD. Retrieved from http://oldwww.wbcsd.org/web/publications/ tm_cover.pdf
World Resources Institute (2000). Pilot Analysis of Global Ecosystems Grassland Ecosystems. Washington, D.C.: World Resources Institute.
World Resources Institute (2004). World Resources 2002-2004. Washington, D.C.: World Resources Institute.
Rajendra Kumar Dash (Ph.D., Ravenshaw University, India, 2013) is an Associate Professor of English in GMR Institute of Technology Srikakulam, Andhra Pradesh, India. His research interests include modern word literature and socio-linguistics communication.
Amarendra Kumar Dash (Ph.D., Indian Institute of Technology Kharagpur, India, 2012) is an Assistant Professor in the Department of English in Rajiv Gandhi University of Knowledge Technologies Nuzvid, Andhra Pradesh, India. His research interests include discursive and pragmatic analysis of media texts, market culture, and environmental issues.