The New Media And The Promotion Of Ecological Entrepreneurship

© Media Watch 10 (2) 419-431, 2019

ISSN 0976-0911 e-ISSN 2249-8818

DOI: 10.15655/mw/2019/v10i2/49634

The New Media and the Promotion of Ecological Entrepreneurship

Rajendra Kumar Dash1 & Amarendra Kumar Dash2

1GMR Institute of Technology, India

2Rajiv Gandhi University of Knowledge Technologies Nuzvid, India


In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.

Keywords: Sustainability, ecological entrepreneurship, entrepreneurial discourse, electronic media, communication strategy


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Rajendra Kumar Dash (Ph.D., Ravenshaw University, India, 2013) is an Associate Professor of English in GMR Institute of Technology Srikakulam, Andhra Pradesh, India. His research interests include modern word literature and socio-linguistics communication.

Amarendra Kumar Dash (Ph.D., Indian Institute of Technology Kharagpur, India, 2012) is an Assistant Professor in the Department of English in Rajiv Gandhi University of Knowledge Technologies Nuzvid, Andhra Pradesh, India. His research interests include discursive and pragmatic analysis of media texts, market culture, and environmental issues.