© Media Watch 11 (4) 721-727, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
The Cultural and Educational Mission of Kazakh Television
Ulbossyn M. Yessenbekova1, Meruyert K. Kumarova2,
Zhanna Zh. Aldabergenova3, Akmaral A. Mamankul4, & Begim K. Kutym5
1,2,3,4 L.N. Gumilyov Eurasian National University, Kazakhstan
5Nazarbayev University, Kazakhstan
Mass media have become a socio-cultural phenomenon as they have a strong influence on public consciousness. Television is an ambitious actor in mass media. Using the case of Kazakhstan, we discuss the impact that television makes on developing the population’s cultural and spiritual values. The study research method includes the comparative analysis and dialectical approach. We explored the need that society has in social information to influence personality development through various social communication channels. The carried out analysis makes it possible to summarize that Kazakhstan television has not yet established the system to perform cultural, educational, and social functions. TV channels fill more than 80% of their airtime with entertainment programs. Television programs hardly touch upon relevant public issues. They are monotonous in genre and presentation style. The findings point out the fact that airtime scheduling is not efficient. Only entertainment programs and light show projects are prime, which does not correspond to the public demand. The study proposes revising mass media’s editorial policies and absorbing entertainment contents, focusing on the socially relevant and culturally cognitive broadcasting format.
Keywords: Television, social problems, national policy, cultural mission, information order, social structure
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Ulbossyn M. Yessenbekova is an acting Professor in the Department of Teleradio and Public Relations at L. N. Gumilyov Eurasian National University, Republic of Kazakhstan. Her research focouses on is the scientific direction of media, such as trends in modern mass communications and humans in the information society.
Meruyert K. Kumarova is a Lecturer in the Department of Teleradio and Public Relations of the L. N. Gumilyov Eurasian National University, Republic of Kazakhstan. Her research interest is a scientific direction of mass communication, and information society.
Zhanna Zh. Aldabergenova is a Ph.D. student in the Department of Teleradio and Public Relations at L. N. Gumilyov Eurasian National University, Republic of Kazakhstan. Her research interest is a scientific direction of mass communication, and information society.
Akmaral A. Mamankul is a Ph.D. student in the Department of Teleradio and Public Relations of the L. N. Gumilyov Eurasian National University, Republic of Kazakhstan. Her research interest lie in mass communications, information society.
Begim K. Kutym is a student of the School of Sciences and Humanities of the Nazarbayev University, Republic of Kazakhstan. Her research interest includes a scientific direction of mass communication, and information society.
Correspondence to: Ulbossyn M. Yessenbekova, Department of Teleradio and Public Relations, L.N. Gumilyov Eurasian National University, 2, Satpayev Street, Nur-Sultan, 010008, Republic of Kazakhstan.
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