Social Mobilization in the Net Space:Re-Constructed Communication, Identity and Power

© Media Watch 7 (1) 05-18, 2016
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2016/v7i1/86498

Social Mobilization in the Net Space: Re-Constructed Communication, Identity and Power

College of Arts and Communication, University of the Philippines Baguio, Philippines
The internet as a communication platform for netizens has become the hybrid space for social mobilization to forward political agenda. A take-off from Manuel Castells’ hypotheses on power and counter-power in the network society, this paper is a reading of “Boycott SM Baguio” Facebook Group Page as a space and site for social mobilization. Using textual analysis as a method, reading of the selected posts revealed that the spatial conditions present in the net space effected the reconstruction of identity, group and public and re-shaped the communication process. Elaborating on these two main points elicited a different kind of social mobilization located in the online space that emerged discourses on power, counter-power, political legitimacyand exacerbated questions on sustainability.
Keywords: Online social mobilization, communication, net space, reconstruction, power
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Prof. Cecilia Fe L Sta Maria-Abalos is an associate professor of Communication in the College of Arts and Communication at University of the Philippines Baguio. Her research interests are on space and spatiality, women’s studies, social mobilization and activism, child poverty, and communication studies.