Social Media and Slacktivism in Young People’s Life

© Media Watch 11 (3) 515-524, 2020

ISSN 0976-0911 | e-ISSN 2249-8818

DOI: 10.15655/mw/2020/v11i3/202950


Social Media and Slacktivism in Young People’s Life


Ulbossyn M. Yessenbekova

L.N. Gumilyov Eurasian National University, Kazakhstan



This study examined such issues as social media in personality development and their influence on the development of public activism among young people. We also estimate the efficiency that various forms of information exchange have (shared or anonymous). The empirical base of the research includes sociological surveys held in Kazakhstan. We did a content analysis of frequently visited profile social media pages. The study found that the people who openly share on social media are more inclined to real-life engagement in public campaigns. Vice versa, anonymous support to the measures that are valuable to the community makes inclination of users to following real-life behaviors less likely. We believe that the social activism of young people should not only be targeted at an individual but must also serve the interests of governments and those of society. Overall, the Internet and online communities play a positive role in decision making on challenges in society and among young people.


Keywords:             Slacktivism, social media, online activism, young people, politics, political activity, cultural perception, social groups, information society.




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Ulbossyn M. Yessenbekova is an acting professor in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University, Republic of Kazakhstan. Her research interest is the scientific direction of media such as trends in the development of modern mass communications, humans in the information society.