Social Component of Journalism and Information Technology in Kazakhstan

© Media Watch 11 (3) 447-457, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
DOI: 10.15655/mw/2020/v11i3/202931

Social Component of Journalism and Information Technology in Kazakhstan


Ashekei Zh. Sauyrbaeva1, Baurzhan Zh. Omarov2, 
Zhanar S. Kulibekova3, and Kulaikhan Rakhmet4

1,2L.N. Gumilyov Eurasian National University, Kazakhstan
3,4M. Kozybayev North Kazakhstan State University, Kazakhstan



The relevance of the study is based on the fact that in sociology, the phenomenon of mass media is included in the object-subject field of several industries: sociology of mass media, sociology of the media means, sociology of journalism, sociology of the Internet, and sociology of online media. The novelty of the work is determined by the fact that the analysis of the media was carried out in the framework of various sociological theories, in particular – mass society theory, where the media are considered as one of the main tools for disseminating mass culture; theories of the information society, within which information and the means of its dissemination play a vital role in the development of society. The practical novelty of the study is determined by the fact that the possibility of forming a structure for understanding the social position of the media contributes to the implementation of new social communication protocols.


Keywords:   Communication, media, journalism, social environment, information technology, online media, information society



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Ashekei Zh. Sauyrbaeva is a Doctoral Student in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University. Sauyrbaeva’s areas of academic interst are television, digital media, new media technology, cultural studies, and media law, media studies, and participatory development communication.

Baurzhan Zh. Omarov (Full Doctor in Philology) is a Professor in the Department of Teleradio and Public Relations at L.N. Gumilyov Eurasian National University. His research interests include media and communication theory, media content, and ethnography.

Zhanar S. Kulibekova (Ph.D. in Philology) is an Associate Professor in the Department of Kazakh Language and Literature at the M. Kozybayev North Kazakhstan State University. Her academic interests are media effects, media accessibility, mass communication media studies, new media technology, cultural studies, and media content.

Kulaikhan Rakhmet is a Master in the Department of Journalism at the M. Kozybayev North Kazakhstan State University. His research interests include developmental, political, and cultural ties, internet media, the media, and the study of peace.