September 2017

© Media Watch 8 (3) 298-310, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49153
Prettiness as a Shield: The Romantic Perpetuation of Patriarchy through the Representation of Pretty Boy in Popular Korean Dramas in Malaysia | Full Text
SOH WENG KHAI & JULIANA ABDUL WAHAB

© Media Watch 8 (3) 311-326, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49149
Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements | Full Text
N. THAMARAISELVAN, B. SENTHIL ARASU, GLADYS STEPHEN & J. DANIEL INBARAJ

© Media Watch 8 (3) 327-338, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI:10.15655/mw/2017/v8i1/49146
We Saw the Smoking Gun: Conflict, Audience Participation and Digital Journalism | Full Text
JACOBO CORDOBA JAQUEZ

© Media Watch 8 (3) 339-354, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI:10.15655/mw/2017/v8i1/49147
Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements | Full Text
MADHUSMITA DAS & SANGEETA SHARMA

© Media Watch 8 (3) 355-365, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI:10.15655/mw/2017/v8i1/49152
Need for Personal Space: Legalizing Pornography in India | Full Text
SATYAKI DATTA, RASANANDA PANDA & SAURABH DAS

© Media Watch 8 (3) 366-377, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI:10.15655/mw/2017/v8i1/49154
Bob Dylan: The Prophet of Social Change in the 1960s | Full Text
STEPHEN BRANDON , ISAAC MAUPIN & MARK GOODMAN

© Media Watch 8 (3) 378-388, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49151
Sustenance of Native Culture in Multilingual Written Texts: A Case Study of The God of Small Things and The Hungry Tide | Full Text
SANGEETA MUKHERJEE

© Media Watch 8 (3) 388-400, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49144
Deconstruction of Symbols of Reality in Hindi Cinema: A Study on Calendar Girls and Haider | Full Text
HARINATH KUMAR & GOVIND JI PANDEY

© Media Watch 8 (3) 401-412, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49150
Dilution of Social Media Privacy: Security Vulnerabilities and Psychological Implications | Full Text
RATNAKIRTI ROY & DIPJYOTI DAS

© Media Watch 8 (3) 413-422, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49145
Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas | Full Text
HARSHITA GUPTA & SAUMYA SINGH

© Media Watch 8 (3) 423-437, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49148
The Internet Usage among Students: A Uses and Gratifications Perspective | Full Text
MELWYN S PINTO & D S POORNANANDA

© Media Watch 8 (3) 438-450, 2017
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2017/v8i1/49155
Cultural Experts and Communicative Capitalism: Transformation of Communicative Practices | Full Text
VLADISLAV DEKALOV, GRIGORYEVA KRISTINA & USKOVA DINA