Relations 2.0, Strategies of Friendship Management on Facebook in Tunisia

© Media Watch 10 (2) 404-418, 2019

ISSN 0976-0911 e-ISSN 2249-8818

DOI: 10.15655/mw/2019/v10i2/49630

Relations 2.0, Strategies of Friendship Management on Facebook in Tunisia

Amor Ben Amor1 & Saddek Rabah2

1Emirates College of Technology, UAE

2Qatar University, Qatar


The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online on this platform. It also aimed to understand how young Tunisian users define friendship in everyday life, to compare these definitions with those actually created and maintained online on Facebook. The survey highlighted the replication on the platform of implicit social and friendly norms. It was also able to determine the strategies of appropriation of the social network by users. Strategies are ranging from preserving privacy to improving professional life.

Keywords: Friendship, relationship, online ethnography, Facebook, social network, strategy, standards, ethics


Anne, D. (2013).T’es sur Facebook ? : Qu’est-ce que les réseaux sociaux ont changé à l’amitié ?[Are you on Facebook? What has social networks changed to friendship?] Paris : Edition Broché.

Bidart, C. (1997). L’amitié un lien social[Friendship as a social bond].Paris: La Découverte.

Bonneville et al. (2007). Introduction aux méthodes derecherche en Communication [Introduction to Communication Research Methods].Québec: Éditions de la Chenelière Inc.

Cardon, D. (2013). ‘Nos amitiés sur Internet sont-elles vraies ?’[Are our friendships on the Internet true?]. Retrieved from

Casilli, A. (2010). Les liaisons numériques : vers une nouvelle sociabilité?[Digital links: towards a new sociability?]. Paris: Seuil.

Doucet, D. (2013). ‘Facebook a-t-il détruit l’amitié ?’[‘Did Facebook destroy friendship?’].Retrieved from

Goffman, E. (1973). La mise en scène de la vie quotidienne, tome 1, présentation de soi[The Presentation of Self in Everyday Life]. Paris : les éditions de minuit.

Goffman, E. (1974). Les rites d’interaction [Interaction Ritual]. Paris: les éditions de minuit.

Jauréguiberry, F. et Proulx, S. (2011). Usages et enjeux des technologies decommunication [Uses and challenges of communication technologies]. Toulouse : Éditions Érès.

Hine, C. (2008). ‘Virtual ethnography: Modes, varieties, affordances,’ The SAGE Handbook of Online Research Methods. Retrieved from

Joignot, F. (2014). ‘L’amitié à l’épreuve de Facebook’ [Will Friendship stand the test of Facebook].Retrieved from

Kerneis et al. (2012). Les natifs numériques profitent-is de la convergence ? [Are the digital natives benefiting from convergence?]. Constats nuancés et pistes de réflexion pour les éducateurs. Études de communication.Retrieved 12-1-page-53.htm

Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy, and self-expression. New Media & Society, 10(3), 393-411.

Marlow, C. (2009). Maintained relationships on Facebook. Retrieved from

Munier, B. (2011). Du Kula à Facebook: le poids du prestige [From Kula to Facebook: the weight of prestige].Retrieved from

Prensky, M. (2001). Digital Natives, Digital Immigrants. Retrieved from,%20Digital%20Immigrants%20-%20Part1.pdf

Salem, F. (2017). The Arab Social Media Report 2017: Social Media and the Internet of Things: Towards Data-Driven Policymaking in the Arab World (Vol. 7). Dubai: MBR School of Government. Retrieved from

Stenger, T. et Coutant, A. (2012). Un monde d’amis ? Une ébauche de typologie sur les réseaux socionumériques [A world of friends? A draft typology on digital social networks]. Dans S. Proulx et A. Klein (dir.).Connexions: Communication numérique et lien social [Connections: Digital Communication and Social Bonding](p. 213-235). Namur (Belgique): Presses universitaires de Namur.

Turkle, S. (2013). Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books First Trade Paper Edition.

Xavier, D.(2013). Ce que liker veut dire [What like means].Retrieved from

Amor Ben Amor  (Ph.D., Laval University, Canada, 2007) is an Assistant Professor and Head of Public Relations at Emirates College of Technology, UAE. He holds a Ph.D. in Communication from the Laval University of Canada. His research and works focus on the use of technologies, reception theories, and cultural studies.

Saddek Rabah (Ph.D., Paris 2 University, France. 1997) is an Associate Professor at Qatar University. His research interests are in social networks, citizen media, internet studies, media convergence, information society, media, and social change. His research has appeared in different peer-reviewed journals. He has presented his work and research at several international and regional conferences.