Pragmatic Mechanisms for the Implementation  of Stimulus and Response in the Blogs

© Media Watch 11 (3) 458-474, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
DOI: 10.15655/mw/2020/v11i3/202932


Pragmatic Mechanisms for the Implementation of Stimulus and Response in the Blogs


Aizhan M. Kurkimbayeva1, Inna V. Kovtunenko2, Igor A. Kudryashov3, 

Lidia E. Ukolova4, Khurshud Kushvakha5, and Olga S. Kovaleva6

1 Kazakh Ablai Khan University of International
Relations and World Languages, Kazakhstan
2,3 Southern Federal University, Russia
4,5 Moscow Aviation Institute, Russia
6 Russian University of Transport, Russia



The article discusses the linear cohesion regularities of the blogger’s initiating message and the respondent’s subsequent reaction, which in the process of forming the integral text replace each other based upon the relay principle. Special attention is paid to the cohesive frames, which are treated as the relay structures, revealing the stable correlation of the corresponding slots in the stimulus and reaction. In the blogger’s and respondent’s messages, slots that implement the cohesive frame take a certain functional position, are represented by a finite list of specific discourse markers. Supporting the unison with the blogger, the respondent adapts to his/her dialogical settings, to stimulate a higher number of respondents to the unveiling of the new aspects of the information.


Keywords: Blog, text, computer-mediated communication, discursive marker, unison communication, discourse, engagement




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Aizhan M. Kurkimbayeva is a Doctoral Student in the Department of English Philology at Kazakh Ablai Khan University of International Relations and World Languages. Her research interest is media studies, development communication, and policy studies.

Inna V. Kovtunenko (Ph.D. in Philology) is an Associate Professor in the Department of Russian Language for Foreign Students at Southern Federal University. Currently, she is engaged in several research projects that include the investigation of the role of media in promoting social well-being and public relations research.

Igor A. Kudryashov (Full Doctor in Philology) is a Professor in the Department of Theory of Language and Russian Language at Southern Federal University. His main research interest areas include political communication, media effects, news credibility, and new media technologies.

Lidia E. Ukolova (Full Doctor in Philology) is a Professor in the Department of Public Relations and Mass Communication at Moscow Aviation Institute (National Research University). Her research interests include news consumption, modern media, social media, and satellite news television.

Khurshud Kushvakha (Ph.D. in Philology) is an Associate Professor in the Department of Public Relations and Mass Communication of the Moscow Aviation Institute (National Research University). Her research interests are online media and emerging trends in communication.

Olga S. Kovaleva (Ph.D. in History) is an Associate Professor in the Department of Methodology of Law and Legal Communication at the Russian University of Transport (RUT-MIIT). Her areas of academic interest include international political communication, new media, politics, and journalism.