National Policy and the Media in the Formation of Environmental Awareness among Students of Kazakhstan

© Media Watch 11 (3) 428-438, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
DOI: 10.15655/mw/2020/v11i3/202929

National Policy and the Media in the Formation of Environmental Awareness among Students of Kazakhstan


Bayan Zh. Tursynbayeva1, Gulaim M. Mukhambetkaliyeva2,
Kanat A. Auyesbay3,  and Nurlan O. Baigabylov4

1,4L.N. Gumilyov Eurasian National University, Kazakhstan
2Kazakhstan Institute of Social Development, Kazakhstan
3Atyrau State University, Kazakhstan



The relevance of the study is determined by the question as to in which version the environmental consciousness of a person should be considered. The novelty of the study is determined by the possibility of not only forming ecological awareness but also imparting environmental education in their professional and everyday living environments. The authors consider the aspect of structuring the teaching of ecological knowledge of students as the most active layer of the population. It is shown that the possibility of forming environmental awareness depends on the critical role of the media and public policy. The practical significance of the study lies in the possibility of development and structural determination of the direction of the formation of the influence of environmental competence among students for use in everyday activities.


Keywords: Ecological environment, media, student training, education, knowledge, awareness, Kazakhstan




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Bayan Zh. Tursynbayeva is a Doctoral Student is the Department of Sociology at L.N. Gumilyov Eurasian National University. Her areas of academic interest include public relations, development communication, and mass media and society.

Gulaim M. Mukhambetkaliyeva (Ph.D. in Political Sciences) is a Senior Lecturer in the Department of Analysis and Research of Modernization of Society at the Kazakhstan Institute of Social Development “Rukhani Zhangyru”Her research interests are socio-economic development of macro and microsystems, socio-cultural problems, forecasting, and information systems.

Kanat A. Auyesbay (Ph.D. in Philology) is an Associate Professor at the Department of Journalism of the Atyrau State University named after Kh. Dosmukhamedov. His research related to development communication and public relations.

Nurlan O. Baigabylov (Full Doctor in Political Sciences) is an Associate Professor in the Department of Sociology at the L.N. Gumilyov Eurasian National University. His research interests include developmental communication, political and cultural communication,  and media and peace studies.