May 2015

© Media Watch 6 (2) 157-172, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65659
Effect of Audience Personality Traits on Reality Show Watching Motives | Full Text
VARSHA JAIN1 & SUBHADIP ROY2

© Media Watch 6 (2) 173-187, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65660
Mapping the Portrayal of Females in Contemporary Indian Advertisements | Full Text
SHYAMA KUMARI & SHRADHA SHIVANI

© Media Watch 6 (2) 188-192, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65662
Rural Women Psychology and Emotional Contents in Indian Television Advertisements | Full Text
SANJAY JERATH & MRINALINI PANDEY

© Media Watch 6 (2) 193-199, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65664
Recognizing the Politics of Visual Imagery through Transplanted Traditions in Indian Television Soap Operas | Full Text
KAIFIA ANCER LASKAR

© Media Watch 6 (2) 200-208, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65665
What Gamification Tells Us about Web Communication | Full Text
MARK GOODMAN, DANAE CARLSON, LACI KYLES & NICK GOODMAN

© Media Watch 6 (2) 209-218, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65666
Fictional Depictions of Youth in School in Films Made in China and United States | Full Text
WANG CHANGSONG & ROHANI HASHIM

© Media Watch 6 (2) 219-225, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65668
Glocalisation, Cultural Identity, and the Political Economy of Indian Television | Full Text
AMARENDRA KUMAR DASH

© Media Watch 6 (2) 226-237, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65669
Political Mapping of Media in India | Full Text
SHEKH MOINUDDIN

© Media Watch 6 (2) 238-254, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65670
Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014 | Full Text
KALYANI SURESH & CHITRA RAMAKRISHNAN

© Media Watch 6 (2) 255-268, 2015
ISSN 0976-0911 e-ISSN 2249-8818
DOI: 10.15655/mw/2015/v6i2/65672
Indian Television in the Eras of Pre-Liberalisation and Liberalisation | Full Text
SHANTHI MATHAI