Instagram Your Life: Why Do Female Kuwait University Students Use Instagram?

© Media Watch 10 (2) 251-261, 2019

ISSN 0976-0911 e-ISSN 2249-8818

DOI: 10.15655/mw/2019/v10i2/49620

Instagram Your Life: Why Do Female Kuwait University Students Use Instagram?

Sulaiman Muhammed Arti1, Abdalaziz Aldaihani2,

Adel Refaat A. Mustafa3, & Mahmood Abdulnabi Al-Hashemi4

1The Higher Institute of Dramatic Arts, Kuwait

2,4Kuwait University, Kuwait

3Menoufeya University, Egypt


This paper examines different reasons why female students at Kuwait University use Instagram. It also explores the different gratifications that students receive through using Instagram. The current survey targeted eight hundred and six randomly chosen female undergraduate students. Results found that acceptance from others, a desire to stay informed, meeting new friends, passing time, and escapism from reality are possible reasons to use Instagram. The study shows that many of these variables are considered as strong reasons for using this platform. Sharing photos with friends was the dominant gratification recognized from using Instagram.

Keywords: Instagram, uses and gratifications, Kuwaiti females, social media, Kuwait University students

Alhabash, S., Ma, M. (2017). A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students? Social media & Society Journal, 1-13. Doi: 10.1177/2056305117691544.

Altheide, D. L. (1997). Media participation in everyday life. Leisure Sciences, 19(1), 17- 30. doi: 10.1080/01490409709512237

Apodaca, J. (2017). True self and the uses and gratifications of Instagram among college-aged females (Master’s thesis). Hank Greenspun School of Journalism and Media Studies, College of Urban Affairs, The Graduate College, University of Nevada, Las Vegas.

Azab, E. (2016). Twitter usage of university students in Egypt and Saudi Arabia and the achieved gratifications (Master’s thesis). Cairo University, faculty of mass media, Journalism department, Egypt.
Ballard, C. (2011). What’s happening @Twitter: A uses and gratifications Approach (Master’s thesis). The graduate school, University of Kentucky.

Bluebond, S. (1982). Uses and gratification study of public radio audiences (Master’s thesis). Speech and Theatre Arts department, Colorado state university, Fort Collins, Colorado.

Chen, H. (2008, May 22). Understanding content consumers and content creators in the Web 2.0 era: A case study of YouTube users. Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada.

Ellison, N., Steinfield, C., & Lampe, C. (2006). A face (book) in the crowd: social Searching vs. social browsing. Proceedings of the 2006 20th anniversary conference on Computer supported cooperative work. Retrieved from

Instagram (2016). About us. Retrieved from:

Ismail, A. (2017). Egyptian audience motivations for using social networking sites and the achieved gratifications (Master’s thesis). Cairo University, faculty of mass media, Tv & broadcasting department, Egypt.

Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509. doi:10.1086/268109

Kearney, A. (2018). Uses and gratification of posting selfies on social media (Master’s thesis). Rochester Institute of Technology, School of Communication, College of Liberal Arts.

Kosoffjune, M. (2016, June 21). Instagram is crushing Snapchat in users. Retrieved from

Lee, C. S., Bakar, N. A., Dahri, R. B., & Sin, S.-C. J. (December 9-12, 2015). Instagram This! Sharing photos on Instagram. In R. B. Allen, J. Hunter, & M. L. Zeng, Digital libraries: Providing quality information, 17th international conference on Asia-pacific digital libraries (pp. 132-141).

Lenhart, A., Duggan, M., Perrin, A., Stepler, R., Rainie, L., & Parker, K. (2015). Teens, social media, and technology. Retrieved from

Lim, Y. J. (2017). Decision to use either Snapchat or Instagram for Most Powerful Celebrities. Research Journal of the Institute for Public Relations, 3(2), 1-16.

Luckerson, V. (2016, April 19). Proof That Instagram Was One of the Smartest Acquisitions Ever. Time Magazine.

Malik, A., Dhir, A., & Nieminen, M. (2016). Uses and gratifications of digital photo sharing on Facebook. Telematics and Informatics, 33(1), 129-138. doi:10.1016j.tele.2015.06.009

Mäntymäki, M. & Islam, A. (2016). The Janus face of Facebook: Positive and negative sides of social networking site use. Computers in Human Behavior, 61, 14–26.

Mekkawy, H. & Al-Sayyed, L. (2010). Communication and its Modern theories, 2nd edition, Al-Dar Al-Masriya Al-Lebnanya, Cairo, Egypt.

Mings, S.(1997).Uses and gratifications of online newspapers:A preliminary study, EJC/ REC, 7(3).

Mohammed Bin Rashid School of Government (2015). Arab Social Media Report 2015, Arab Social Media Influencers Summit, Dubai, UAE.

Nave, L. (2014). Instagram: Uses and Gratifications of users, Youngstown State University.

Oloo, F. L. (2013). Instagratification: Uses and Gratification of Instagram by University Students for Interpersonal Communication (Master’s thesis). Institute of Graduate Studies and Research, Eastern Mediterranean University, Gazimaðusa, North Cyprus.
Payne, G., Dozier, D., Nomai, A. & Yagade, A. (2010). Newspapers and the internet: A uses and gratifications perspective, African Journalism Studies, 24 (1).

Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students’ social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30(3), 227-238. doi: 10.1016/j.appdev.2008.12.010

Simmons, D. (2002). Motivations and gratifications for selecting a niche television channel: BYU television (Master’s thesis). Department of communication, Brigham Young University.

Tarakci, H. N. & Yeniçikti, N. T. (2017). Instagram in the context of the uses and gratifications approach Selcuk University example. In H. Arslan, M. A. & C. Ruggiero (Eds.), Communication & Media Researches (pp. 411-421). Turkey: International Association of Social Science Research.

Vrocharidou, A. & Efthymiou, I. (2012). Computer-mediated communication for social and academic purposes: Profiles of use and University students’ gratifications. COMPUTERS & EDUCATION, 58(1), 609-616. doi: 10.1016/j.compedu.2011.09.015

Sulaiman Muhammed Arti (Ph.D., Loughborough University, England, 2009) is an Assistant professor, Department of Theatrical Criticism at the Higher Institute of Dramatic Arts, Kuwait. His area of academic interest is drama and criticism.

Abdalaziz Aldaihani (Ph.D., University of Tennessee, USA, 2011) is an Assistant Professor in the Department of Mass Communication, Faculty of Arts, Kuwait University, Kuwait. His area of academic interest is new media and social media.

Adel Refaat A. Mustafa (Ph.D., Minia University, Egypt, 2012) is an Assistant professor in the Media Department (Faculty of Arts), Menoufeya University and IMI Institute at Al Shrouk Academy, Egypt. His areas of research interest are public relations and integrated marketing communications; in addition to the effects of new media -SNS on the different societies and human behavior.

Mahmood Abdulnabi Al-Hashemi (Ph.D., Wayne State University, USA, 2001) is an Assistant Professor in the Department of Mass Communication, Faculty of Arts, Kuwait University, Kuwait. Dr. Al-Hashemi’s academic interest is media effects, media accessibility, digital media, mass communication, media studies, new media technology, and media law.