© Media Watch 11 (4) 668-678, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
Effect of Media and Non-Media Factors on the Development of Online Education in Russia
Valentina E. Guseva, & Elena N. Fokina
Tyumen Industrial University, Russian Federation
The accelerated development of online education is mainly due to advances in information and communication technologies and public life’s widespread digitalization. However, the factors in the development of e-learning are rather diverse, and their influence is heterogeneous. To explore the effect of media and non-media factors, the paper analyses Russia’s online education market from 2011 to 2019. We hypothesize that it is possible to expand the contribution of the e-learning market to GDP by increasing investments in EdTech and that there is a direct relationship between the level of investment in online education and the internet penetration rate. The hypotheses are tested using statistical and correlation methods. The research results indicate that both the hypotheses were confirmed. There is a direct moderate relationship between the Internet penetration rate in Russia and the volume of investment in the online education market. There is a strong direct relationship between the size of GDP and the volume of investment in the online education market.
Keywords: Online learning, EdTech, internet penetration rate, media factors, investment, academic strategies
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Valentina E. Guseva (PhD., Omsk State Pedagogical University, 2008) is an Assistant Professor in the Department of Business Informatics and Mathematics at Tyumen Industrial University, Tyumen, Russian Federation. Her research interests are in mathematical methods in economics, forecasting processes, statistical methods of information processing, institutional economy, public-private partnership, and sustainability.