Citation of Mass Media Resources in Social Network

ELENA N. FOKINA¹, NATALYA I. NIKITINA², & MARINA V. VINOGRADOVA³
¹Tyumen Industrial University, Russian Federation
²Pirogov Russian National Research Medical University, Russian Federation
³Russian State Social University, Russian Federation

Abstract
The role of social networks in the formation of collective behaviour and a sustainable point of view/position regarding the information events or facts is studied herein. The purpose of the study is to analyse the reaction of the users of popular social networks, expressed in quotations and responses to the messages of mass media resources. A statistical measure of interest in the media news is identified through unique messages from queries on the topic. The approach used is aimed at improving the scientific argumentation on the assumption of a direct relationship between these phenomena. The empirical evaluation is carried out according to the data obtained from the Russian segment of social networks. The trends in the distribution of media content in social media and social networks are revealed using structural and correlation analysis. It is determined that the publications in online media correlate directly with the activities of social networks and are caused by the release of one or another information event. The results of the study also convincingly point out that the importance of the media resources, expanding due to the integration of social networks, increases, while the classical model of online media (media edition as own website) is gradually losing popularity and audience.

Keywords: Media resources, social networks, citation index, mass media, media content

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Dr. Elena N. Fokina is an assistant professor in the Department of Business Informatics and Mathematics at Tyumen Industrial University, Russian Federation. Her areas of scientific interest are: mathematical methods of research in the economy, information technology, social aspects of vocational training, social networks.
Dr. Natalya I. Nikitina is a professor in the Department of Social Work of the Psychological and Social Faculty, Pirogov Russian National Research Medical University (RNRMU); Russian State Social University, Russian Federation. Her areas of scientific interest are: information technologies, rehabilitation technologies in psychology and social work, continuous education of specialists in the socionic profile, mass media.
Dr. Marina V. Vinogradova is a professor and director of Research Institute of Advanced Directions and Technologies, Russian State Social University, Russian Federation. Her area of scientific interests is socio-economic development of macro and microsystems, socio-cultural problems, forecasting, planning and monitoring of the development of socio-economic systems, information security and information systems.