Chaos and Stability in Donald Trump’s Acceptance Speech

Chaos and Stability in Donald Trump’s Acceptance Speech

 

TIM MATHENY, PHILIP POE, MELODY FISHER, & SHANE WARREN
Mississippi State University, USA

© Media Watch 9 (3) 260-266, 2018

DOI: 10.15655/mw/2018/v9i3/49499

 

An analysis of Donald Trump’s acceptance speech to the 2016 Republican National Convention reveals a speech structure built around god terms vs. evil terms with the threat that evil terms associated with the enemy lead to chaos and god terms, which were associated to Trump and Republicans, led to stability. Trump’s performance reinforced the speech structure with hand gestures that cued the audience to the speech structure.