Approaches to the Typology of Youth Political Content in Social Networks

© Media Watch 11 (4) 618-629, 2020
ISSN 0976-0911 | e-ISSN 2249-8818
DOI: 10.15655/mw/2020/v11i4/204635


Approaches to the Typology of Youth Political Content in Social Networks


Julia Alexandrovna Eremenko
V. I. Vernadsky Crimean Federal University, Russia 



The article is devoted to determining the types of youth content in social networks produced by political power subjects. The study’s empirical base is the accounts of the social network Vkontakte, which are politically oriented towards young people and with the number of participants from six thousand. The statistical data analysis identified types of content and their typology according to the indicator of social engagement. Content monitoring of political posts, as well as obtaining basic statistics on social engagement, allowed to identify five main tasks of youth political Internet communication: increasing community members, identifying the needs of the target audience, building the reputation of the organization and the image of a political leader, engaging the target audience, campaigning, and also offer a set of types and forms of content for their practical implementation.


Keywords:   Political communication, Internet communication, social networks,   social activity, political content, Internet, youth



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Julia Alexandrovna Eremenko is a Professor in the Department of Marketing, Trade and Customs Affairs Department, V.I. Vernadsky Crimean Federal University, Russia. Dr. Eremenko’s research interests lie in marketing communications, internet marketing, neuro communications.


Correspondence to: Julia Alexandrovna Eremenko, V.I. Vernadsky Crimean Federal University, Prospekt Vernadskogo 4, Simferopol, Republic of Crimea 295007